Uber Explore

Inspiring people to take that step and explore the world.


THE PROBLEM

Our Travel Quest

All of us yearn to travel. Travel inspires. Sometimes it gives a new perspective in life. Most people say “If travel was free, you’d never see me again”. However, we are bogged down by so many constraints around us. Work, time, money, responsibility, societal pressure - there’s a whole lot of things we carry around. But the fighters that we are, we fight for our right to travel. Looking at flight tickets or hotel prices takes us one step closer to our dream to travel. This project was a 1-day design sprint exploring ideas to unravel the traveller in you.

PERSONA

Who are we designing for?

Adam, recently finished in Masters and joined in as a product designer at Uber. Young Adam loves to travel but work and other complications made him spend a lot of weekends either at home or at a nearby bar.

MARKET RESEARCH

What are the current options for Adam?

To start off, I had done some research on the existing travel services available in the market. Most competitors offer all the basic features. These include flights, hotels, cruises, cars and packages. However, every site tries to provide one unique feature. For example, priceline lets you bid for a deal. These unique features draw users to their service.

JOURNEY MAP

Current painpoints for Adam

A journey map helped us map out the different actions Adam performs when plans for his travel. During this process, we identified several painpoints for Adam. These painpoints have been holding back Adam from travelling more often.

OUR STRATEGY

How do we make it easier for Adam to plan travel?

Adam coordinates his travel based on his calendar. He marks out certain dates in the year for travel. He might also decide to travel on long weekends. Adam enters dates multiple times to check for deals frequently. We should make it easier for him to monitor and explore travel deals.

If we link his calendar or plans of vacation to our system, we will be able to inform Adam about any deals we have for the dates he is planning to travel. Also, these suggestions could be a way for him to explore vacation options.

We provide him with 2 types of content :

Weekend Trips — These are short trips to help him get away from all his tension at work.
Long Vacations — These are aimed at the 2 week vacations he usually takes twice a year.

SNEEK PEEK

Quick favourite

Here's a quick way to reveal a little information about the trip and let Adam "favorite" some trips to look at them later. 

 

INFORMATION ARCHITECTURE

How do we present information to Adam? 

This user environment diagram helped create an understanding of the different options we would provide to Adam at different stages of travel planning.

Wireframes

After initial exploration sketches, I started consolidating the design by making the wireframes of the shortlisted solutions. During this phase I explored several UI patterns and information architecture. Here are some design decisions.

Initially, we show Adam 3 sample weekend related activities on the home page. If the user wants to see more weekend trips, we can adopt 2 approaches -
1. Vertical expansion and scrolling
2. Horizontal paging

With horizontal paging, the user will be able to see only 3 trips at a time. This forces the user to hold the previous options in memory as they explore new options. This is increased cognitive load for the users.

The vertical expansion choice presents all the choices holistically thus helping the users to explore and make an appropriate choice with minimum cognitive load.

To adjust the time filter for flight results, we could use 2 approaches -
1. Sliders to denote a continuous time intervals
2. Checkboxes with discrete time intervals

The sliders give the user more control. They also allow the user to select a time interval with lesser number of clicks. However, the user cannot select 2 seperate time intervals, example - morning & evening.

Visual Explorations

Home page longHome page long

Flight search 

Flight results-r100Flight results-r100

After thoughts ...

This design is not only meant to service frequent travellers, it helps nascent travellers explore travel options. By syncing the calendar with our service, we will be able to provide exciting deals to our users.

In the “weekend trips” option on the home menu, we focus on the activities rather than the beauty of the places. Activities draw people to shorter trips.

“The long vacations” are more reflective. We show the beautiful hills of Nashville for Adam to spend some reflective and relaxing time.

Overall, we try to cater to the needs of Adam based on this calendar events.